![]() ![]() Present a unique point of view on a hot topic and create compelling, timely content that resonates with your target audience. It should serve as the icing on the cake of creating something truly innovative. Metrics to Analyze: When evaluating the success of Sponsored Content intended to position your company as an industry thought leader, pay attention to engagement rates, number of impressions and new Company or Showcase Page followers.īest Practices: Thought leadership builds credibility for your brand. Also consider posts about relevant content in your industry, long-form posts on LinkedIn, guest posts on other blogs, industry trends or data and SlideShares. Whether it’s establishing a position of authority or using humor, be consistent in your voice and sponsor pillar pieces of content or podcasts. When Aiming to Exercise Thought Leadership…Ĭontent to Sponsor: You’ll need to create content that stands out from the crowd. Stay on-brand and use language that helps shapethe perception of your brand.ĭon’t forget to use a 1200圆27 pixel image for Sponsored Content ads. We recommend keeping it to 150 characters or less using stats also boosts engagement. Metrics to Analyze: When evaluating the success of Sponsored Content intended to grow your brand presence, pay extra attention to engagement rates, number of impressions and new Company or Showcase Page followers.īest Practices: Make your Sponsored Content visual. You may also consider sponsoring long-form posts on LinkedIn, visuals, videos, Showcase Pages and important product announcements. Here are some popular initiatives and what content works best to achieve them: When Aiming to Increase Brand Awareness.Ĭontent to Sponsor: If your campaign is focused on generating brand awareness, buzz about certain events or spotlights your company is promoting, leverage content like company blog posts and press releases to drive engagement. Understanding these goals will help you decide what content to use. ![]() ![]() To choose the right content to sponsor on LinkedIn, you must first determine the goal of your Sponsored Content campaign. It’s also about making sure you’re getting a return on investment (ROI) by generating the right results from your content. Identifying the right content to sponsor isn’t just about targeting the right audience. Editor’s Note: This blog post is part of a 14-day series on running successful LinkedIn Sponsored Content. View the previous blog post here. ![]()
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